If years ago a company could opt for digitization or not, today it has become an essential pillar to maintain the operation and growth of companies. But when can we start talking about digitization? When a company begins to make use of digital technology to change its business model and is directed to the production of new opportunities to generate value.

The digitization of companies makes it possible to depend on the least amount of labor possible, and to depend more on technological and automated processes. Digital technologies have reshaped the entire business landscape, moving from traditional analog to digital technology. The data is no longer stored in any storage device, but in the cloud, which guarantees better security when saving the data. By having this storage method, information loss is avoided and data backups are generated automatically.

To better understand digitization, you just have to look at it from the consumer’s point of view. If we compare how a customer bought 20 years ago and how they buy today, we realize that we are talking about two completely different scenarios. The ever-growing increase in online purchases means that each company has to adapt its infrastructure to digital technology, so that customers can find your company and therefore get in touch with it in the easiest way possible. Before making any purchase, most customers do a detailed search on the existence of that company they want to order from, and therefore, in case they do not obtain any results in their search, it may be a sufficient reason why choose to make the purchase from another competing company.

Ventajas de la digitalización de las empresas
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Advantages of digitizing companies

We have already pointed out that digitization is an essential procedure for companies to remain competitive today. The main advantages of digitization in the business environment are the following: greater efficiency in all economic areas, reduction of human errors, storing data more securely and lower operating costs. In addition, digital transformation helps with the optimization of processes by introducing tools specially adapted to the needs of each company. In this way, tasks can be performed in the best possible way, leaving all the heavy lifting to the machines and software.

Digitization goes beyond modernizing all business areas; it is a profound transformation of business. It implies the optimization of different business processes, increases the productivity of the company and consequently improves customer satisfaction. The creation of a more comfortable and faster interaction between the client and the company improves the degree of interaction and knowledge of the consumer with our brand. In addition, it also simplifies the interaction between different companies, since it allows us to get in touch with companies from anywhere in the world that can offer some productive value for us.

importance of digitization
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The importance of digitization

More and more executives and company founders realize that digitization is here to stay, and anyone who does not want to adapt to it may be destined to be left out of the market. It must be accepted by all companies, from the smallest to the largest, and each company must consider its own strategy to carry it out. Those companies that today do not have the digital transformation of their business as their objective, will be seriously harmed in the coming years, being able to stay out of the market under the pressure of those that have adapted.

By fully embracing digital technology, customers are now using the web and mobile apps to find whatever information they want, when they want it. And for this reason, it is essential that companies are aware of new digital changes and adapt accordingly.

Further from reality, many companies think that opting for digitization or digital transformation involves excessive costs that they may not be able to bear. However, the ever-increasing growth of tools and qualified personnel helps make digitization inexpensive and dependent on the size of your company and its objectives. In addition, you should be aware that technology can help you find new business avenues and detect valuable opportunities within your own results. And it’s this combination that will positively affect your investments and justify the upgrade costs.